Brandi Gleason

Founded in 2024, Pelican Marketing LLC is a marketing firm, inspired by the experience of coastal living. Pelican Marketing is owned and operated by Brandi Gleason and is designed to help small businesses achieve success. We provide comprehensive solutions to help your business thrive through individualized, strategic marketing services.

Brandi's Story: A Journey of Creativity, Strategy, and Success

Brandi's journey began with a solid foundation in education, earning her BS in Business Management from Linfield University. She later honed her expertise with a graduate certificate in Marketing Strategy from Cornell University, setting the stage for a career dedicated to helping businesses and organizations thrive.

For over 12 years, Brandi worked in non-profit development, where marketing strategy played a critical role in raising donations and driving mission success. This experience instilled in her a deep understanding of the power of strategic marketing and the importance of crafting compelling narratives.

But Brandi's passion for creativity began long before her professional career. In high school and college,

she discovered a love for creating pottery, eventually working with a professional potter

to refine her skills. This hands-on experience led her to sell her own work as a professional

potter, blending her artistic talents with entrepreneurial spirit. Her entrepreneurial journey

took a significant turn when she purchased a bankrupt "paint your own pottery" studio.

Through hard work and a keen business sense, Brandi revitalized the studio, transforming it into

a beloved community hub. After five successful years, she sold the thriving business, leaving

a lasting legacy in her community.

Transitioning into the corporate world, Brandi became a marketing manager for construction companies. Her diverse skill set expanded to include building websites, mastering SEO, digital marketing, graphic design, logo creation, branding, advertising, and had even began to learn photography to add to her skillset.

Her comprehensive understanding of both creative and strategic aspects of marketing has made her an invaluable asset. Brandi’s unique ability to envision a brand’s potential and craft tailored strategies for success has set her apart in the industry. Whether through non-profit development, entrepreneurial ventures, or corporate marketing, her journey is

a testament to the power of combining creativity with strategic insight and technical skill.

Brandi continues to help businesses build brands and achieve goals, driven by a passion for both artistry and strategy. Pelican Marketing was formed to offer businesses marketing expertise and consultation to increase business success.

The Story of the Brown Pelican

The brown pelican, once a symbol of freedom and grace soaring over the coastal waters, faced an unexpected and severe threat. In the mid-20th century, the widespread use of pesticides, particularly DDT, pushed this majestic bird to the brink of extinction. Its population dwindled rapidly as the toxic chemicals disrupted its reproductive cycle, thinning the pelican's eggshells to the point where they could no longer support new life. What was once a thriving species now hovered on the edge of collapse, its survival hanging by a thread.

Through the dedicated efforts of conservationists, environmentalists, and the government, the use of DDT was banned, and protective measures were put in place. Slowly, the brown pelican began to recover. With each passing year, their numbers grew, their nests filled once more with new life, and their iconic presence returned to the skies. Today, the brown pelican serves as a living testament to the resilience of nature, thriving where it once struggled to survive.

Now, imagine this story as a reflection of a struggling business. Like the brown pelican, a business can soar high, but unforeseen challenges—economic downturns, competition, or bad decisions—can cripple it. It might feel like the end, with failures mounting and hope fading, just as the pelican population dwindled.

But with the right intervention—innovative strategies, a renewed sense of purpose, and dedication to growth—a business can make a comeback. Just as the pelican found new life through environmental protection, a business can find its second chance through reinvention. Slowly but surely, it rebuilds, adapting to the new market landscape, learning from past mistakes, and spreading its wings once again. What was once on the verge of collapse can thrive again, flying higher and stronger than before, a symbol of resilience, determination, and the power of a fresh start.

In the same way the brown pelican is now celebrated as a success story of recovery, a business that almost fails but makes a comeback is honored as a story of resilience, growth, and ultimate triumph.

Whether your business is in startup phase, has hit challenges, or is thriving and ready to grow, Pelican Marketing can help chart your course to success.